James Herbert

Founder & CEO. 

A competitive and social person who thrives on a challenge, James is inherently curious, creative and driven. These characteristics, eclectic experience and a desire to create positive and lasting change combined to light the fuse that started Hastee Pay. 

Prior to founding Hastee Pay, James founded Brightsparks during his final year at Durham University, where he studied Economics. Brightsparks has since gone on to directly employ over 16,000 people to work within Events and Hospitality and is involved in some of the UK’s most prestigious events.  

Along the way, James has been fortunate enough to be involved in a range of great business, including as co-founder of Fig and NMVC, as an investment banking graduate at Cazenove and an analyst within Lloyds of London.  

James is a keen sportsman with a particular passion for golf, kitesurfing, rugby (spectating only now), sailing and skiing. He loves spending time with family and friends, but never sits still for long.  



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